JSON Response Glossary
The table below outlines every value that can be included in the response. the JSON is six layers of identity, the response can be modified to the Partner's requirements
Last updated
The table below outlines every value that can be included in the response. the JSON is six layers of identity, the response can be modified to the Partner's requirements
Last updated
| L1 | L2 | L3 | L4 | L5 | L6 | Name | Description |
|---|---|---|---|---|---|---|---|
sc
search criteria
The query term generated this output
v
JSON Schema Version
tid
Transaction ID
Transaction ID
sms
Source Match Score
Match score vale of search criteria data (email /IP)
II
Location List
Array of locations (households, offices, homeless)
ht
House Type
h - home o - office e - external / homeless
hid
House ID
IIQ Household-Level ID
b
House IPv4
Household IPv4 address
bv6
House IPv6
Household IPv6 address
bd
Household IP date
Household current IP set date
bv6d
Household IPv6 date
Household current IPv6 set date
f
House IP Confidence Score
Confidence score value of household IP address
fv6
House IPv6 Confidence Score
Confidence score value of household IPv6 address
pb
Previous IP
Household previous IP address
pbv6
Previous IPv6
Household previous IPv6 address
pbd
Previous IP date
Household previous IP set date
pbdv6
Previous IPv6 date
Household previous IPv6 date
hs
ISP ID
Household ISP ID
hsn
ISP name
Household ISP name
pl
Person List
Array of person groups
it
Create date
Household creation date
hst
source type
Household source type
hct
City ID
Household city id
hctn
City Name
Household city name
hcr
Country ID
Household country ID
hrn
Region Name
Household region name
z
Zip Code / Zip+4
Household zip code
sms
Source Match Score
Match score vale of search criteria data (email / IP)
hah
House Attribute History
Household attribute history
n
Category Name
Category Name
v
Category value
Category Name
d
Date
Date attribute received
ua
User Agent
User agent specified for the attribute
ip
IP
IP address specified for the attribute
p
Partner ID
Partner ID of attribute
pl
Person List
Array of person groups
pi
Person ID
IIQ Person-Level ID
dl
Device List
Array of device groups
di
Device ID
Device group ID
dm
Model ID
Device model ID
dmn
Model Name
Device model name
dp
Platform ID
Platform ID
dpn
Platform Name
Platform name
dw
Site Count
Number of distinct websites or mobile apps accessed by all the devices’ entities
il
Entity List
Array of entities - Web/App
c
IIQ Profile ID
The IIQ entity ID
pcid
Cookie ID
Partner cookie (Web realm)
d
Mobile ID
Mobile ID – MAID (app realm)
dt
Mobile ID Type
IFA / SHA1 / MD5 (app realm)
had
House Attach Date
Household attachment date
oad
Office Attach Date
Office attachment date
cl
Is Cookie-less
Displayed if profile is cookie-less
r
Carrier ID
Profile’s mobile carrier ID
rn
Carrier Name
Profile’s mobile carrier name
s
ISP ID
Profile ISP ID
sn
ISP name
Profile ISP name
t
Create date
Data profile First seen
e
Email count
Number of distinct emails
w
Site Count
Number of distinct websites or mobile apps accessed by all the devices’ entities
x
Cookie Count
Number of cookie deletions detected
mc
Total Cookie Deletions
Cookie deletions count (counter)
mmc
Monthly Cookie Deletions
Monthly cookie deletions count (counter)
ct
City ID
City ID of profile deletion
ctn
City Name
City name of profile deletion
pcr
Country ID
Country ID of profile deletion
pcrn
Country Name
Country name of profile deletion
prn
Region Name
Region name of profile deletion
pz
Zip Code
Zip code of the profile detection
ua
User Agent
User agent string
iua
Initial User Agent
First user agent the profile was detected with
ip
Profile Last IP
Profile last WIFI IP (or HH if no IP available)
ipv6
Profile Last IPv6
Profile last WIFI IPv6 (or HH if no IP available)
ipd
Last IP date
Profile's last WIFI IP date
ipv6d
Last IPv6 date
Profile's last WIFI IPv6 date
pip
Previous IP
Profile's previous WIFI IP
pipv6
Previous IPv6
Profile's previous WIFI IPv6
o
Opted Out
Displayed if profile is opted out
m
Model ID
Profile model ID
mn
Model Name
Profile model name
p
Platform ID
Platform ID
pn
Platform Name
Platform name
dps
Domain Name
Domain or app name
eiv
Exchanger IDs
Exchanger IDs of visitor ID updates
st
Source Type
Profile Source Type
pc
Primal Cookie ID
Primal cookie ID of the entity
hms
House Match Score
House match score
h
Hashed Email List
Array of email hash values and ranks
v
Email Value
Email hash value
r
Email Rank
Email rank score
d
Email Date
Email date
at
Association Type
Unknown (0), Deterministic (1), Probabilistic (2)
lat
Latitude
Latitude
lon
Longitude
Longitude
a
Behavioral Data
Array of category types and values
n
Category Name
Category name
v
Category Value
Category Value
d
Date
Date
tcp
tcph
p
Partner ID
Partner ID
v
Cookie Value
Cookie ID
d
Date
Date
ch
v
Cookie Value
Historic Cookie ID
id
Last Date
Last time it was seen
fbh
1st Party Cookie List
Array of 1st party cookie IDs
p
Partner ID
Partner ID
v
ID Value
ID Value
d
Date
Date
t
ID Type
1st Party Cookie (2) ; IDFV (1, 3, 5)
iphw
IP Value
List of WIFI IP/Ipv6 used by the entity
v
IP Value
IP value
d
Date
IP sighting date
iphc
Mobile IP History
List of mobile IP/Ipv6 used by the entity
v
ip value
ip value
d
date
IP sighting date
ipuw
WIFI IP Unique List
List of unique mobile IP/IPv6 used by the entity
v
IP Value
IP value
pah
Profile Attribute History
Array of profile attributes
n
Category Name
Attribute name
v
Category Value
Attribute value
d
Date
Date
ua
User Agent
The user agent when the attribute was added
ip
IP
The IP when the attribute was added
p
Partner ID
Partner ID
gps
GPS History
GPS history
lat
GPS Latitude
GPS Latitude
lon
GPS Longitude
GPS Longitude
d
Date
Sighting date
uah
User-Agent History
User-Agent history
v
User-Agent
User-Agent
d
Date
Date
Il
Same as il above. Array of entities - Web/App attributed to a person but not a device group
dl
Same as dl above. Array of in-house device groups not attributed to any person group
il
Same as il above. Array of entities - Web/App not attributed to a person but nor device group