JSON Response Glossary
The table below outlines every value that can be included in the response. the JSON is six layers of identity, the response can be modified to the Partner's requirements
| L1 | L2 | L3 | L4 | L5 | L6 | Name | Description |
|---|---|---|---|---|---|---|---|
sc | search criteria | The query term generated this output | |||||
v | JSON Schema Version | ||||||
tid | Transaction ID | Transaction ID | |||||
sms | Source Match Score | Match score vale of search criteria data (email /IP) | |||||
II | Location List | Array of locations (households, offices, homeless) | |||||
ht | House Type | h - home o - office e - external / homeless | |||||
hid | House ID | IIQ Household-Level ID | |||||
b | House IPv4 | Household IPv4 address | |||||
bv6 | House IPv6 | Household IPv6 address | |||||
bd | Household IP date | Household current IP set date | |||||
bv6d | Household IPv6 date | Household current IPv6 set date | |||||
f | House IP Confidence Score | Confidence score value of household IP address | |||||
fv6 | House IPv6 Confidence Score | Confidence score value of household IPv6 address | |||||
pb | Previous IP | Household previous IP address | |||||
pbv6 | Previous IPv6 | Household previous IPv6 address | |||||
pbd | Previous IP date | Household previous IP set date | |||||
pbdv6 | Previous IPv6 date | Household previous IPv6 date | |||||
hs | ISP ID | Household ISP ID | |||||
hsn | ISP name | Household ISP name | |||||
pl | Person List | Array of person groups | |||||
it | Create date | Household creation date | |||||
hst | source type | Household source type | |||||
hct | City ID | Household city id | |||||
hctn | City Name | Household city name | |||||
hcr | Country ID | Household country ID | |||||
hrn | Region Name | Household region name | |||||
z | Zip Code / Zip+4 | Household zip code | |||||
sms | Source Match Score | Match score vale of search criteria data (email / IP) | |||||
hah | House Attribute History | Household attribute history | |||||
n | Category Name | Category Name | |||||
v | Category value | Category Name | |||||
d | Date | Date attribute received | |||||
ua | User Agent | User agent specified for the attribute | |||||
ip | IP | IP address specified for the attribute | |||||
p | Partner ID | Partner ID of attribute | |||||
pl | Person List | Array of person groups | |||||
pi | Person ID | IIQ Person-Level ID | |||||
dl | Device List | Array of device groups | |||||
di | Device ID | Device group ID | |||||
dm | Model ID | Device model ID | |||||
dmn | Model Name | Device model name | |||||
dp | Platform ID | Platform ID | |||||
dpn | Platform Name | Platform name | |||||
dw | Site Count | Number of distinct websites or mobile apps accessed by all the devices’ entities | |||||
il | Entity List | Array of entities - Web/App | |||||
c | IIQ Profile ID | The IIQ entity ID | |||||
pcid | Cookie ID | Partner cookie (Web realm) | |||||
d | Mobile ID | Mobile ID – MAID (app realm) | |||||
dt | Mobile ID Type | IFA / SHA1 / MD5 (app realm) | |||||
had | House Attach Date | Household attachment date | |||||
oad | Office Attach Date | Office attachment date | |||||
cl | Is Cookie-less | Displayed if profile is cookie-less | |||||
r | Carrier ID | Profile’s mobile carrier ID | |||||
rn | Carrier Name | Profile’s mobile carrier name | |||||
s | ISP ID | Profile ISP ID | |||||
sn | ISP name | Profile ISP name | |||||
t | Create date | Data profile First seen | |||||
e | Email count | Number of distinct emails | |||||
w | Site Count | Number of distinct websites or mobile apps accessed by all the devices’ entities | |||||
x | Cookie Count | Number of cookie deletions detected | |||||
mc | Total Cookie Deletions | Cookie deletions count (counter) | |||||
mmc | Monthly Cookie Deletions | Monthly cookie deletions count (counter) | |||||
ct | City ID | City ID of profile deletion | |||||
ctn | City Name | City name of profile deletion | |||||
pcr | Country ID | Country ID of profile deletion | |||||
pcrn | Country Name | Country name of profile deletion | |||||
prn | Region Name | Region name of profile deletion | |||||
pz | Zip Code | Zip code of the profile detection | |||||
ua | User Agent | User agent string | |||||
iua | Initial User Agent | First user agent the profile was detected with | |||||
ip | Profile Last IP | Profile last WIFI IP (or HH if no IP available) | |||||
ipv6 | Profile Last IPv6 | Profile last WIFI IPv6 (or HH if no IP available) | |||||
ipd | Last IP date | Profile's last WIFI IP date | |||||
ipv6d | Last IPv6 date | Profile's last WIFI IPv6 date | |||||
pip | Previous IP | Profile's previous WIFI IP | |||||
pipv6 | Previous IPv6 | Profile's previous WIFI IPv6 | |||||
o | Opted Out | Displayed if profile is opted out | |||||
m | Model ID | Profile model ID | |||||
mn | Model Name | Profile model name | |||||
p | Platform ID | Platform ID | |||||
pn | Platform Name | Platform name | |||||
dps | Domain Name | Domain or app name | |||||
eiv | Exchanger IDs | Exchanger IDs of visitor ID updates | |||||
st | Source Type | Profile Source Type | |||||
pc | Primal Cookie ID | Primal cookie ID of the entity | |||||
hms | House Match Score | House match score | |||||
h | Hashed Email List | Array of email hash values and ranks | |||||
v | Email Value | Email hash value | |||||
r | Email Rank | Email rank score | |||||
d | Email Date | Email date | |||||
at | Association Type | Unknown (0), Deterministic (1), Probabilistic (2) | |||||
lat | Latitude | Latitude | |||||
lon | Longitude | Longitude | |||||
a | Behavioral Data | Array of category types and values | |||||
n | Category Name | Category name | |||||
v | Category Value | Category Value | |||||
d | Date | Date | |||||
tcp | |||||||
tcph | |||||||
p | Partner ID | Partner ID | |||||
v | Cookie Value | Cookie ID | |||||
d | Date | Date | |||||
ch | |||||||
v | Cookie Value | Historic Cookie ID | |||||
id | Last Date | Last time it was seen | |||||
fbh | 1st Party Cookie List | Array of 1st party cookie IDs | |||||
p | Partner ID | Partner ID | |||||
v | ID Value | ID Value | |||||
d | Date | Date | |||||
t | ID Type | 1st Party Cookie (2) ; IDFV (1, 3, 5) | |||||
iphw | IP Value | List of WIFI IP/Ipv6 used by the entity | |||||
v | IP Value | IP value | |||||
d | Date | IP sighting date | |||||
iphc | Mobile IP History | List of mobile IP/Ipv6 used by the entity | |||||
v | ip value | ip value | |||||
d | date | IP sighting date | |||||
ipuw | WIFI IP Unique List | List of unique mobile IP/IPv6 used by the entity | |||||
v | IP Value | IP value | |||||
pah | Profile Attribute History | Array of profile attributes | |||||
n | Category Name | Attribute name | |||||
v | Category Value | Attribute value | |||||
d | Date | Date | |||||
ua | User Agent | The user agent when the attribute was added | |||||
ip | IP | The IP when the attribute was added | |||||
p | Partner ID | Partner ID | |||||
gps | GPS History | GPS history | |||||
lat | GPS Latitude | GPS Latitude | |||||
lon | GPS Longitude | GPS Longitude | |||||
d | Date | Sighting date | |||||
uah | User-Agent History | User-Agent history | |||||
v | User-Agent | User-Agent | |||||
d | Date | Date | |||||
Il | Same as il above. Array of entities - Web/App attributed to a person but not a device group | ||||||
dl | Same as dl above. Array of in-house device groups not attributed to any person group | ||||||
il | Same as il above. Array of entities - Web/App not attributed to a person but nor device group |
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