C2C Mapping

Intent IQ facilitates the integration of various DSP and SSP IDs, which the partner will receive and map. These IDs will fill the c2c array within the JSON response, each associated with its corresponding PID value

Platform NamePIDDPI

The Trade Desk

10141

1633016725

Xandr (Appnexus)

10139

1709765917

Sovrn

23

396218182

Pubmatic

24

1402230080

Sonobi

10262

570392714

Magnite

15175

2086269774

Taboola

10253

359446293

Adobe

10143

1242180304

IndexExchange

15026

2023874098

LoopMe

15317

417208643

MediaMath

10140

1678944572

OneTag

15087

445262707

Acuity

10197

1918337216

Yahoo

10145

435588216

Simplifi

10043

2124307461

Beeswax

10252

1587689704

TripleLift

15044

259151345

Improve Digital

15325

1207058874

Sharethrough

15042

1023151617

Amobee

10055

1357991113

Some platforms such as OpenX and Adobe delivers custom IDs for each seat holder, for more information contact Intent IQ Team

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